Where's my channel gone?

Television: UKTV - UKTV the broadcasters of UKTV network (part owned by the BBC and sold by IDS) has now succesfully completed the re-brand to half of its channels.

In case you find it confusing, I know I did in the beginning...

Eden (formally UKTV Documentary),
Yesterday (formally UKTV History),
Alibi (formally UKTV Documentary)
Blighty (UKTV People)

… now join the likes of Dave (formally UKTV G2) and Watch (formally UKTV Gold).



UKTV Style, UKTV Gardens and UKTV Food remain the same.. For now!

The idents were believed to be changed after the G2 – Dave transfer shot Dave into the top 5 - in terms of audience delivery (all adults) – within Multi channel homes. Coupled with the fact that it delivers many very lucrative 16 – 34 Men ratings, it probably sponsored the whole very confusing re-brand.

The remaining channels are expected to follow suit later in the year.

What do you think about the re-brand?

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