Thursday 19 March 2009

T Mobile Dance TV Commercial

Television: T Mobile Dance TV Commercial - I love it!

Apart from the fact that the commercial itself was very entertaining, the creative technique and message deployment used was so simple and bang on!

One morning a ‘creative type’, woke up pondering the question.. How do I get to practice my directorial skills on a feature length commercial? How can I blow my entire creative budget in a single sitting?? How can I get the Joe Bloggs public to use their phones whilst I film them???

One of the first airings of the ad was during the persistently popular Celebrity Big Brother. The commercial swallowed the whole ad break (3 minutes excluding the sponsorship bumpers), ballsy move and a nightmare for Channel 4 who had to explain to their other prime time advertisers that one of their key - peak ad breaks had been monopolised by a single advertiser!

TV media buying from https://www.improvemarketing.co.uk/tv-advertising

Following the same strategies that David Attenborough employs whilst watching Antelope, they knew that every person in that station even on a cold January morning, would get their phones out in order to share what they were witnessing. This was nothing short of genius. Not during the whole commercial is there a mention of T Mobile, not until the end of the feature, when the viewer has already become one of the spectators and who is practically filming their TV through their own phone.

The dying seconds finally give up the advertiser and the catch line that you had been fooled into thinking was your own idea is revealed (accompanied by the acoustic logo of course) – Life’s for sharing..... Great ad!

Share your thoughts on this commercial.

2 comments:

  1. Love that ad! Really like the way its put together. Some TV ads can be so rubbish, just look at it when your off sick and have to watch daytime TV!!

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