Tuesday 24 March 2009

Mobile Media: Have you got the signal?

Digital Media - Mobile media is internet consumed via a mobile phone or PDA device. The domain name that is used on the mobile web is .mobi. This domain name is the top rated or first searched by mobile search engines.

Mobile media has exploded onto the web and is now the new buzz word in digital departments all over the country. Advertisers are slowly waking up to the .mobi revolution but have you got your website mobile friendly?

Today survey results published by Orange revealed that people are interacting with mobile media much more readily than before, here are some quick stats:

The survey data was collected 2,000 mobile phone media users using all five UK mobile networks.

1) Four out of five mobile media users access mobile media once a week
2) 70% of consumers are attracted to interactive mobile marketing formats (sponsorship or picture messaging)
3) 47% of participants prefer to click on ads because they go straight through to a brand's website
4) 43% prefer to click on voucher codes or coupons
5) The average age for mobile media users is 36
6) 81% of those polled use mobile media more than once a week
7) 46% use mobile media daily
8) Mobile internet pages viewed most often are search engines, e-mail, news, music and film
9) 55% of people browse mobile internet with no specific agenda.

Have you bought your .mobi domain name? Have you made your website mobile friendly?

Do you believe that .mobi is a fad and or technology will soon catch up?

Looking for some help with your mobile marketing? Check out https://www.internetmarketingstrategy.co.uk/mobile

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